Free founding cohort · Only 10 spots

Go from idea to your first paying customer in 4 weeks.

Parada is a hands-on program for early founders. Real mentorship, a weekly workshop, and a network that opens doors. Built to get you your first customer, not just advice.

Sign Up Free → See the program

Starts Wednesday, August 26 · Wednesdays 12:00–2:00 PM · In person in Northern Virginia

4
Week Program
10
Founders Only
0→1
Idea to Customer
$0
To Join
What you get

More partner than program.

We don't hand you a curriculum and walk away. We work alongside you like partners: coaching, connecting, and getting into your actual deals.

◎

One Workshop Every Week

Each week, the whole cohort in one room working through the exact skills that move an idea to a first sale. Four weeks, four sessions, one outcome.

Weekly · Whole cohort
◍

1-on-1 Coaching

You get private one-on-one time with a coach, focused on your business, your customer, and your next move. Not generic advice, your actual situation.

Private sessions
↗

Proactive Growth Support

We learn your business like we own part of it, and get ahead of your bottlenecks instead of waiting to be asked.

⇄

Network Introductions

Warm intros to real prospects, advisors, and operators from our network. The doors a generic program can't open.

The 4 weeks

One finish line: your first paying customer.

Four weeks, no filler. Every session points at the same outcome.

Every Wednesday, 12:00–2:00 PM. Four sessions, starting August 26.

Week
01
Wed, Aug 26
Clarity & Offer

Sharpen the idea into something people can buy

Nail down exactly who your customer is, the problem you solve, and an offer with a price on it. If you're pre-idea, this is the week you leave with one.

Group workshop
Week
02
Wed, Sep 2
Outreach

Get in front of real prospects

Build the list, write the message, and start real conversations, backed by warm intros from our network.

Group workshopWarm intros
Week
03
Wed, Sep 9
Selling

Learn to actually close

Handle objections, answer the price question without flinching, and ask for the sale. This is the week interest starts turning into commitment.

Group workshop
Week
04
Wed, Sep 16
Close & Roadmap

Land the first customer and build the system

Convert interest into a paying customer, then leave with a live pipeline and a 90-day growth plan, so week five isn't the week it all stops.

Group workshop90-day plan
Who it's for

Built for founders at the very start.

Most programs assume you already have traction. This one assumes you're early and ready to move.

Pre-idea or new
You haven't started yet, or you started recently
Under $1,000/mo
Making nothing yet, or making a little
Northern Virginia
In the room every Wednesday, in person

This is for you if…

  • ✓You have an early business in motion, or no idea yet and you're serious about finding one
  • ✓You're coachable and will put in the work each week
  • ✓You want your first customer, not just theory
  • ✓You can attend in person in Northern Virginia every Wednesday

Probably not a fit if…

  • ×You're looking for passive, watch-a-video learning
  • ×You're already well past $1,000/month and scaling
  • ×You can't commit real hours for four weeks
  • ×You can't make it to Northern Virginia in person
  • ×You want a done-for-you business with no effort
Who's behind Parada

Two operators in your corner.

You get real one-on-one time on your business, not just a seat in a room.

GGabriel Saravia

Gabriel Saravia

Strategy, Consulting & Growth

Financial consulting and growth strategy for real businesses, from a first-place EY case competition to hands-on work growing a live brand's revenue. Leads the workshops and your day-to-day coaching.

TTaha Abusaymeh

Taha Abusaymeh

Finance & Strategy

Taha Abusaymeh works at the intersection of finance and strategy. He has valued companies for buy-side and advisory mandates, built growth strategy for founder-led businesses, and developed a quantitative model, now used by venture investors, that scores early-stage startups on their odds of raising follow-on capital.

After the program

Keep going, if you want to.

Straight with you: the four-week program is completely free. It's how we prove we're worth it.

The program ends at week four. Your business doesn't. Founders who want to keep working with us move onto a simple monthly retainer. It's optional, and nothing about the free four weeks depends on it.

Start with the free program
Ongoing retainer
$200/ month
Optional · only after the free 4 weeks
  • ✓Weekly 1:1 with your coach
  • ✓Bi-weekly workshop with the group
  • ✓Continued growth support and warm intros
Month to month. No equity, no lock-in.
Questions

The things everyone asks.

Yes. The four weeks cost nothing, take no equity, and require no card on file. The optional $200/month retainer only comes up after the program ends, for founders who choose to keep working with us.

That's a fine starting point. Week 1 is built for it. You'll leave that first workshop with a specific customer, a specific problem, and an offer you can put a price on.

Because four focused weeks beat a long program you drift out of. The arc is tight on purpose: clarity, outreach, selling, close. Every session moves you toward the same finish line.

One two-hour workshop a week, Wednesdays from 12:00 to 2:00 PM, plus your 1:1 time with a coach. Expect real work between sessions. The founders who do it are the ones who finish with a paying customer.

Yes. The program runs in person in Northern Virginia and there is no virtual option. Being in the room is where the coaching lands and where the network part actually happens.

The founding cohort starts Wednesday, August 26. Workshops run every Wednesday from 12:00 to 2:00 PM for four weeks: August 26, September 2, September 9, and September 16. Applications are reviewed on a rolling basis, so apply early if you want a spot.

Ten founders. Four weeks. One customer.

The founding cohort starts Wednesday, August 26. Tell us about your idea. It takes about five minutes.